Corporate event types are many and understanding which would suit your business best can deliver great results.

In this post today, we intend to focus on Types of corporate events that companies from different industries often organize to propel their B2B marketing efforts.

Conferences and Seminar Events

Seminars and conference events can focus on internal operations and be limited only to your organization or they can be used as a means for company promotion. These events help further marketing efforts and lead to more effective conversions.

A conference is a participatory meeting or a gathering of members of organizations, designed for discussion, fact finding and problem-solving.

It facilitates the exchange of information and gives an opportunity to discuss matters of common interest. Conferences generally have keynote speakers and breakout sessions by topic. They can be held over one or two days or sometimes longer.

Seminars on the other hand are usually smaller in terms of targeted audience size, lasting over a couple of hours with single or multiple speakers.

Product Launch Events

The debut of a product into the market defines a product launch event. It signifies the point at which consumers first have access to a new product.

Product launch events are important and require attention from the media and the public.

These launches give the public and the media a chance to hear everything about the product before any negative reviews are given. The task of putting together these product launch events could fall to a company employee who organizes meetings or an outside company.

Roadshow or Trade Mission Events

Roadshow or Trade mission events are international trips are organized for the purpose of exploring international business opportunities.

A Roadshow is a way in which countries or organisations can seek out potential buyers and sellers.

Award Ceremonies

Every company reaches a point in their annual operations or project milestones that calls for a celebration.

Awards ceremonies can be held to honor team members who have gone beyond the call of duty, or to compliment the achievements of people within your industry.

Executive Retreats and Team Building Programs

The primary or only occasion during the year – when an organization and it’s employees meet at a site away from their primary edifice. The objective is to generally offer a creative environment from which they can focus on clear, specific goals and objectives for the coming year.

Team building events define team roles, and are useful tools for improving communication withing the organization and improving productivity.

Exhibitions and Trade Shows

Event planning for trade shows involves negotiating sponsorship rates for trade show booth space, advertising and promotion at the event, and also design and fabrication of the trade show booth.

They are important lead-generating activities.

Themed Office Celebrations

Corporate office celebrations provide great opportunities to socialize with colleagues and co-workers.  Celebrated in almost all organizations, they encourage the employees to generally bond over drinks and dinner.

Theme corporate parties also provide great opportunities to instigate guest interactions.

The scope for paying attention to detail is huge, with the costumes and decor elements creating a fantasy environment.

Event agencies also manage lifestyle events like high profile luncheons, fashion shows and press events.

These are a few common business events that event managers generally execute, under the corporate event umbrella.