How MICE and Business Tourism can help you grow your business.

MICE Events denotes Meeting Incentives Conferences and Exhibitions . The two main service areas of the industry include — Business tourism; and event management. Business tourism includes arranging business events in touristic locations of the world, while event management encompasses hosting, managing, coordinating and publicizing such events.

As the business Landscape is evolving and more and more technology driven processes are set in place, it has become even more critical for companies to organise these soirees for a lot of reasons.

This post looks at how MICE events have evolved in relation to all stake holders involved and what advantages it offers to companies across industries.

Destinations are recognizing the potential in Business Tourism from India.

As India INC soars onward and upward, more and more tourism boards and countries are now offering packages which help make it easier for companies from India to gain maximum advantage from planning their event there. Parameters can include obviously the overall spend involved but destinations have also started focusing on unique offerings that can help the company achieve maximum stimulation for the attendees.

Airlines and Charters

The airlines from various countries now not only offer preferred pricing but they offer a host of other value additions which can be made with regards to logistical management and transfers. This makes the process a lot smoother.

Hotels

Hotel chains offer maximum ROI for parameters such as Room Costs, American Meal Plans and many more value additions. Traditional Welcomes and Dances etc have been introduced within the package as well as Sight Seeing Tours now come within some of the hotel packages offered.

Event Management Companies

Event Management Companies now not only offer concepts and event show running but they offer turnkey solutions for MICE events. Companies such as ours, because of our vast experience and hotel network offer our clients aggregated services which include not only event management, but everything from venue bookings to transport. Through strategic partnerships with tourism boards and destination management companies, we are able to provide turnkey solutions more cost effectively due to the volume of business extended to all parties involved, our clients are obviously extended that advantage which leads to cost savings.

The above mentioned stake holders not only enhance the experience and engage the audiences further but it helps clients set higher benchmarks for objectives and derive more from cost effective spending.