Making your event marketing strategy successful | 5 things you can do as a client
When it comes to corporate events, clients have expectations. You have an event marketing strategy in place, and want to host a fantastic event for your clients in a cost effective manner, and generate maximum return on investment out of doing so.
You want to be on top of your game, and you want to create a long lasting impression which your event audience will remember until the next event you organize.
You want them to expect better and more when they attend your company’s next event.
For your event marketing strategy to work, there are a few things you can do to ensure success. Read on below.
Trust your event planner
This we list down first, because it is that critical to ensure a successful event. We always encourage our clients to be absolutely transparent and candid about what they expect. If you were to hold back any information related to the work we do, it can have adverse effects on the over all functioning of the event.
Your event is important to us, as it is to you and us seeing it from your perspective is extremely important to ensure flawless execution.
Be the single point of Contact
With most companies, more often than not, more than one person is assigned the responsibility of seeing the event through.
What is most recommended by us, is for us to have one point of contact in order to ensure one clear channel of communication and to avoid miscommunication.
This practice gives your event an organized approval structure and makes all event processes quicker and more efficient.
This is one of the most important aspects. Almost all event companies will give you a sheet, which will list down when specific things such as Podium presentations, attendee lists, approvals on event graphics and agenda are required latest by.
The reason for this is obviously to back up on all the finer details involved within the event. The event only gets as good as what the presenters and audience make it, Hence always meet those deadlines.
This is a subtle reference to point no 2. While we expect a single point of contact at the clients company, it is critical, especially during the event that only the event planner who you have been dealing with be handed out instructions.
On the day of the event, you will see many event staff doing many different things, all directed by one person. If you were to hand them a set of instructions apart from what they are doing it would upset the wagon wheel completely, breaking a sprocket in the entire event machinery. Always ask the event director on site to assign someone for something you require.
To give you an example : If 2 hosts are assigned the responsibility of registration, and you ask them to escort a VVIP to their seat, they may do so, but that makes you vulnerable to losing the visiting cards collected at the registration desk and also leaves your registration desk unattended.
On the day, leave it to the experts
This pretty much, is a compilation of all the above points put together. The reason to mention this though, is because most clients don’t realize that this is what your event planner prepared for since they first received the brief.
What we encourage our clients to do is, after the dry run is completed to leave the console and logistics in our capable hands and you enjoy the event, with your point of concentration being your attendees and speakers.