Why events will always be integral to the success of Businesses & Brands
In today’s technology driven age, we often overlook the fact that we deal with real human beings.
Within the event industry, the importance of retaining human connection with customers and clients and internally with staff and different stake holders is EXTREMELY important. And a successful connection is all about conversation, trust and appreciation, which all comes down to….ENGAGEMENT.
So what is ‘Engagement’?
Engagement is about adding adding value, building trust and showing that you care. Through engagement, brands and business are able to move their audiences from indifference to energetic participation.
Some of the deepest connections between audiences and brands are formed by taking people from watching and thinking, to feeling and doing.So we need to get personal, get real, and start an authentic dialogue.
Social Net Worth Over Social Networks
Businesses can spend tons of money on advertising, social networking and social media strategies, while that is an irreplaceable part of doing business and helps connect with our customers and target audiences it does not necessarily mean it is reciprocal.
We can connect to audiences online, but this does not mean the audiences are connected with us, because the human element is still missing, which makes us glorified pen pals at best.
Real-life interaction and participation is still the greatest marketing tool you could ever want or need and it is events that create the emotional energy behind the sale through the human touch. They encourage emotionally charged buying decisions, the emotionally charged here re-iterates the idea of ‘people dont buy what you do, they buy why you do it.
Events empower the customer
Of course, there are still those who might think that the live experience is the soft option, but imagine the difference in impact between watching a video of Biryani being made as against being invited to taste the Biryani.
It’s only when we visit a live event that we start to understand what a brand feels like, and how it behaves.
It is important however that the event represent the brand completely and sincerely allowing for a rich and immersive experience, one which reflects a thorough understanding of the consumers wants and needs. The consumer should see that the brand cares through the event and the event must prove it.
Events build emotional energy which is the most important facet of human connection, which therefore creates engagement and ultimately generates sales and ensures growth.
In today’s world, social media is as intrinsic to our lives as eating, drinking, breathing. We have become more connected than ever, but, with an increase in the ease of communication, there’s a decrease in what it actually means – making the individual feel less important.
Humans are emotional beings and so the key to growth is generating an ethos and culture that is emotionally-driven that it allows consumers to become invested in why we do what we do.
Something that is deeply rooted in our thinking at Pegasus Events is that the emotional charge can be achieved only from real face-to-face human interaction.That’s why events will always be integral to the success of businesses, brands, and retaining the loyalty of those who believe in them.